Product development
and product concepts.
The own brand, product ideas, concepts and full product development originate from HCE.
HCE own brand
Moin.
One brand.
Nine products.
Moin is HCE’s own brand. The products were developed entirely by HCE.
ProjectMoin · Product family
Presentation scope9 product examples
Product developmentHCE Healthcare Experts
Moin / The digital product stage
Developed by HCE.
Explore every angle.
Explore Moin Veggie Lover Gummies from every angle: rotate the packaging to view its design, nutrition panel and reverse in detail.
INTERACTIVE PACKAGING STUDY
01 / Veggie Lover Gummies↔ Drag to rotate
Veggie Lover Gummies
Moin · HCE’s own brand
3D packaging view using the original print-ready label artwork. Bottle geometry is approximate.
01 / The brief
Bringing variety
together clearly.
Gummies, drink vials, capsules, sweets, bars and powders: the product ideas differ, yet their presentation should feel like one family.
The presentation therefore connects each product idea with its format, packaging and a recognisable brand design, making the range easy to understand.
02 / HCE product expertise
From an idea
to a product.
Moin is HCE’s own brand. HCE is responsible for the product ideas and their development.
Product development
Possibilities for
your own brand.
Moin illustrates how different product formats can form a range. Together, we can discuss which approaches suit your brand.
Moin / A possible presentation world
From a product
to a brand experience.
How does a product range feel when it comes together as a brand? This concept brings Moin products into an illustrative retail scene.
Discover the product.
Large product imagery, a rotatable packaging study and clear profiles give the range its own presence.
Explore the 360° study ↗Visible as a brand.
A coherent shelf presentation makes the product family recognisable. The scene illustrates a design option; actual distribution channels must be agreed with HCE.
Turn interest into a project.
Save products, take away PDF profiles and bring concrete requirements together in one enquiry.
Prepare a project ↗03 / The visible result
Nine products.
One coherent identity.
Each product has its own profile. Recurring brand elements connect the different formats.
Moin / Gummies
Veggie Lover Gummies
A gummies product profile bringing product name, dosage form and packaging together.
Moin / Drink powder
Nature Drink Immun
The drink powder presentation combines a cylindrical package with the recurring Moin design.
Moin / Drink vials
Immun-Wochenkur
An example of a product with multiple individual portions, brought together by a recognisable outer carton.
Moin / Capsules
Algenöl
The algae oil example shows how a capsule product can form part of a shared brand world.
Moin / Lozenges
Halsschmerztabletten
A healthcare example in a folding carton with a distinct product identity within the Moin family.
Moin / Sweets
Salbeibonbons
The pouch expands the product family with another format and a recognisable design.
Moin / Bar
Salty Peanut Riegel
A bar example for sports and nutrition with compact packaging, a clear variant and shared brand elements.
Moin / Bar
White Crispy Riegel
The second bar variant shows how individual flavours can remain distinct within a product family.
Moin / Protein powder
Vegan Protein
The protein powder rounds out the product family with a cylindrical container for sports nutrition.
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Moin: own brand and product development by HCE. Additional presentation scenes are labelled as concepts.
What would you like
to bring to market?
Let’s talk about your product idea.